One of the easiest ways to keep your product in the buzz is by setting up a social media strategy. Since video calls have become the norm these days, executing a plan in its marketing is uncomplicated.

From generating new leads, building your brand, making your company known, to reaching out to your customers, making a first impression with video calls is synonymous to making a sale.

Social media marketing strategy helps in creating multiple content on your social media platforms. It maps who you are going to reach out to, and what kind of impact you want to have on your campaign.

Here are some of the things to be included for an effective social media marketing strategy with video calls:

1. Choose goals that align with your business objective

The first step to creating a social media marketing plan is to decide which goals you want to strive for.

Some video calling software companies may want to share their products with the world, others may want to gain more followers, still there are others who may want to optimize their blog content.

For instance, a video calling company may want to reach its customers through its social media posts and some other may directly want to give people product demos and the like.

Reaching different goals would require various marketing paths to be explored.

2. Call to Action of video calling software

No matter what posts you make in advertising your video calling software, having a succinct call to action guides the readers. A random scroller can become a potential client in an instant.

Asking people to visit your video calling website, email you, or directly message you, in your posts culminates the effectiveness of your social media campaign.

The call to action should be crisp and brief such as,

"Check out my page for more information" or "join the conversation on Facebook."

3. Get to know your audience’s point of view on video calling software

As a social media marketer for a video calling software, you would want to know your audience’s preferences. Sometimes you may have to think like your customers- what their pain points and most pressing concerns could be. You would need to know about their social media profile as well.

Knowing your audience is what will help you create engaging content that speaks to them. This helps you grow your business.

4. In social media marketing you ought to analyze your competition

As you craft your social media marketing plan for video calling solution, you need to know who your competition is. One good way to do this is to create a competitor analysis.

•  You need to identify the key competitors in your field, and compare their social media platforms, products and services, and offerings with your own.
• Make a list of the most important social media metrics to help track your competitors.

Once you make a thorough analysis, you should be able to identify your competitors’ strengths and weaknesses, so it’s a good idea to have a competitive analysis done on your industry.

Once you understand your competition, you will be able to set your own social media targets and spot potential opportunities.

5. Make it easy for your customers to reach you

Sometimes with a website and numerous posts, your audience/prospects would like to speak to you (or your agent) directly.

Leaving your number, that may get too many calls, or email address that might lead to an influx of texts just are not enough.

In such cases, video calling technologies like Video Service Desk help you get in touch with your prospects quickly.

6. Set a Posting schedule

Creating a content calendar is a great way to market your video calling software online. At the top of the content calendar, you can place the dates and times at which you will publish each type of content.

You will want to include content that speaks to different parts of your audience, so use it to plan content strategies that will resonate with your target audience.

Conclusion

All in all, your social media marketing strategy should be a constant work in progress to help you maintain a solid following and engage your audience. 

We hope this blog help you create more relatable content in garnering more business for your video calling software.

For a free trial of an affordable video calling software of Video Service Desk, click here.

Get your social media game on, today!